We paused all our Google Ads for a week—here’s what happened.

Spoiler: Our traffic didn’t crash. But our clarity leveled up. Let’s rewind. We’d been running Google Ads non-stop for months. ROAS looked decent. Leads were coming in. But something didn’t feel right. Were the ads doing the heavy lifting—or were we just throwing cash into the void and calling it “strategy”?So we hit pause. Not […]