We test things. Some work. Some flop.

We write about both

PAID ADS

The dumb mistake we made with retargeting (and how we fixed it).

Munhib Asrar

May 9, 2025

AI

AI wrote 20 ad variations in 2 minutes. We ran them. Here’s what worked.

Hanzala Hassan

May 9, 2025

SEO

The 5 SEO tweaks that quietly tripled our organic traffic.

Munhib Asrar

May 9, 2025

GOOGLE ADS

We paused all our Google Ads for a week—here’s what happened.

Hanzala Hassan

April 25, 2025

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