The dumb mistake we made with retargeting (and how we fixed it).

We were retargeting like it was 2015.Big audience. One-size-fits-all creative. No segmentation. Just vibes. It kinda worked. Until it didn’t. We looked at the numbers and realized: we were spending money reminding everyone of everything. No relevance. No strategy. Just noise. Here’s how we cleaned up the mess: 1. We stopped lumping everyone together. Someone […]