The dumb mistake we made with retargeting (and how we fixed it).

We were retargeting like it was 2015.Big audience. One-size-fits-all creative. No segmentation. Just vibes. It kinda worked. Until it didn’t. We looked at the numbers and realized: we were spending money reminding everyone of everything. No relevance. No strategy. Just noise. Here’s how we cleaned up the mess: 1. We stopped lumping everyone together. Someone […]

We paused all our Google Ads for a week—here’s what happened.

Spoiler: Our traffic didn’t crash. But our clarity leveled up. Let’s rewind. We’d been running Google Ads non-stop for months. ROAS looked decent. Leads were coming in. But something didn’t feel right. Were the ads doing the heavy lifting—or were we just throwing cash into the void and calling it “strategy”?So we hit pause. Not […]