AI wrote 20 ad variations in 2 minutes. We ran them. Here’s what worked.
- Hanzala Hassan
- AI, AUTOMATION, CREATIVE TESTING
Spoiler: The AI wasn’t perfect—but it was scary efficient.
We were stuck. Our ad creatives felt…samey. So we opened up our favorite AI tool, gave it a prompt, and boom—20 ad variations in 2 minutes.
We ran them. Split-tested. Watched the data roll in. Here’s what we learned:
1. Simpler copy won. Every time.
The fancy wordplay? Ignored. The “clever” hooks? Skipped.
The top-performing ad? A dead-simple headline that sounded like something a customer would say. Go figure.
2. Emotional beats out logical—almost always.
One variation said: “Boost productivity by 40%.”
Another? “Finally, end the chaos in your workday.”
Guess which one won? (Hint: not the stat.)
3. First lines matter more than we thought.
If the first 7 words didn’t pull people in, it didn’t matter what came next. Our best-performing ads nailed the opening and made you want to read more. Not scroll past.
4. AI needed guardrails.
Some variations sounded robotic. Others missed context. We learned to fine-tune the prompts—and always, always edit with a human touch.
5. Speed is a growth lever.
The real win? Not the copy itself. It was the speed of iteration. We tested more, learned faster, and adapted quicker than we ever could manually.
The takeaway?
The real win? Not the copy itself. It was the speed of iteration. We tested more, learned faster, and adapted quicker than we ever could manually.
Thinking of hitting pause yourself?
Just don’t go in blind. Pair it with good SEO, strong landing pages, and tracking that doesn’t lie.
