- PPST Solutions
A digital strategy that elevated a technical B2B brand into a trusted industry leader.
Introduction
PPST Solutions is a California-based distributor of high-performance power test equipment, catering to aerospace, defense, automotive, and energy industries. Representing elite brands like Pacific Power Source and Adaptive Power Systems, they offer precision AC and DC power solutions to engineers and OEMs across North America. Despite their credibility and strong partner lineup, their digital presence didn’t reflect the same level of precision or authority.
The challenge
While PPST Solutions had a solid offline reputation, their website struggled to serve their audience effectively. Key product specs were buried, the site was difficult to navigate, and performance issues made mobile usage clunky. SEO was an afterthought, and organic visibility was weak. The brand needed a cleaner, more informative experience to convert technical users—and a smarter SEO strategy to reach them.
Before working with Adverra, Hamilton Marine’s digital presence had potential for improvement. Search rankings were not consistently high, and there was an opportunity to optimize content for better visibility. With a need to increase organic traffic and improve user engagement, the company aimed to reach more customers searching for marine supplies online.
Search Intent Optimization
Mapped technical keywords to real-world use cases across products and industries.
We rebuilt product and application pages with clearly defined keyword targets based on user behavior and competitor analysis. Content was aligned with how engineers and procurement teams actually search—emphasizing voltage, power range, and compliance standards. Metadata, headings, and copy were updated sitewide to reflect buyer intent.
UX and Performance Revamp
Improved device responsiveness and clarified navigation paths.
The website was redesigned to better serve technical users. We introduced streamlined menus, simplified CTAs, and consistent layouts across brand pages. Backend performance was also improved through code cleanup, reduced load times, and device-specific optimizations to make product discovery frictionless on any screen.
Thought Leadership Content
Added industry-specific content to educate and attract niche buyers.
We created technical resource pages and blog content focused on EMI testing, renewable grid simulation, and avionics power. This served both to rank for long-tail keywords and to provide helpful context for complex equipment. The result was longer sessions and increased form submissions from high-intent visitors.
“Before the redesign, our digital experience didn’t match the quality of our service. Adverra helped us turn that around. Engineers can now find exactly what they need without friction, and we’re seeing more qualified leads across the board.”
Eric Lord
General Manager, PPST Solutions
