- Consumers Law Firm
Legal help made visible: a consumer law firm scaled lead flow and simplified outreach.
Introduction
Consumers Law Firm is a nationally recognized consumer protection law firm specializing in cases involving credit reporting errors, identity theft, and unfair debt collection practices. Despite their strong reputation and successful track record, the firm’s online presence did not fully reflect their expertise, leading to missed opportunities in attracting potential clients seeking legal assistance.
The challenge
While the firm had a wealth of valuable content and resources, their website was not optimized for search engines, resulting in lower rankings for critical keywords. Additionally, the site’s structure and technical aspects hindered user experience, particularly on mobile devices. To connect with individuals in need of consumer protection services, the firm required a comprehensive SEO strategy to enhance visibility, improve website performance, and drive qualified traffic.
Keyword Optimization & Content Structuring
Aligned website content with high-intent search terms to attract targeted traffic
We conducted in-depth keyword research to identify terms frequently used by individuals seeking consumer protection legal services. By integrating these keywords into page titles, headers, and meta descriptions, and restructuring existing content for clarity and relevance, we improved the site’s alignment with user search intent, leading to increased organic traffic.
Technical SEO Improvements
Enhanced site speed, mobile responsiveness, and crawlability for better user experience and indexing
Addressing technical issues, we optimized website loading times, ensured mobile-friendly design across all devices, and improved site architecture to facilitate easier navigation. Implementing structured data and fixing broken links also contributed to better indexing by search engines and a more seamless user experience.
Local SEO & Authority Building
Strengthened local presence and established credibility through strategic outreach
To capture local search traffic, we optimized the firm’s Google Business Profile and ensured consistent NAP (Name, Address, Phone Number) information across directories. Additionally, we developed a backlink strategy focusing on acquiring links from reputable legal directories and industry-related websites, enhancing the firm’s domain authority and trustworthiness in the eyes of search engines.
“Adverra’s expertise in SEO has significantly improved our online visibility. We’ve seen a notable increase in qualified inquiries, and our website now effectively reflects our commitment to consumer protection.”
James A. Francis
Partner, Consumes Law Firm
