- Hamilton Marine
A tailored SEO strategy that helped a marine supply company boost organic traffic and online visibility.
Introduction
Hamilton Marine is a company specializing in marine supplies and equipment, serving a wide range of customers through their online platform. While they had some visibility on search engines, there was a clear opportunity to enhance organic reach and attract a larger audience within the competitive marine industry.
The challenge
Before working with Adverra, Hamilton Marine’s digital presence had potential for improvement. Search rankings were not consistently high, and there was an opportunity to optimize content for better visibility. With a need to increase organic traffic and improve user engagement, the company aimed to reach more customers searching for marine supplies online.
Strategic SEO Foundation
60% increase in organic traffic and improved keyword rankings
We conducted a full SEO audit to identify on-site issues and keyword gaps. From there, we optimized key product pages for relevant search queries, implemented a content strategy aligned with user search intent, and enhanced technical performance across all devices.
Enhanced User Experience
2.5x increase in qualified leads and improved engagement
We focused on improving the user experience and conversion paths. This involved restructuring website navigation, optimizing product pages for conversions, and implementing clear calls to action to guide users through the purchasing process.
Optimized Site Performance
55% more form submissions and higher on-site engagement
To build trust and drive sales, we refined the site’s performance and usability. This included improving site speed, enhancing mobile responsiveness, and ensuring a seamless experience across all devices.
“Adverra transformed our online presence. The SEO strategy significantly improved our online visibility, delivering results that exceeded our expectations. Their expertise and dedication were crucial to our success.”
Sarah Miller
Marketing Director at Hamilton Marine
